Consumers are confused about 'organic' and 'non-GMO' labels

Food Dive – A study by the University of Florida Institute of Food and Agricultural Sciences found some consumers can’t distinguish between the terms “organic” and “non-GMO” on food labels, mistaking them as synonymous, reports Meatingplace. 

Findings are based on a national survey of 1,132 respondents asked about their willingness to pay more for food labeled as non-GMO vs. genetically modified products. Specifically, the research studied how much more consumers were willing to pay for packaged granola bars and fresh apples when they contained the “Non-GMO Project Verified” or “USDA Organic” labels.

Read more at Food Dive.