WBOI – A Purdue University study suggests many consumers don’t differentiate between organic and non-GMO food labels – and they’re willing to spend more on both.
Agricultural economist Jayson Lusk asked more than 1,000 consumers what they’d be willing to pay for apples and granola bars with an organic label, and a non-GMO label, which means no genetically modified ingredients.
“The extra premium people were willing to pay [was] about the same for those two labels,” he says. “That’s interesting, because one label is much more encompassing than the other.”
Read more at WBOI.